Hi!, welcome to the Changing Business Culture blog. If you have been reading my blog for a while, thank you. It’s been a great time, but now I have made a change. We’re going video. I’ll still be sharing my insights about how business needs to be using social media, and why You should be using different channel.
Do you have a tribe for your business? (A group of people which you lead). This is one of the most vital things that separates the struggling business and the successful one. Josh Muirhead speaks about this today, and how important it is to have, but might not have anything to do with what you sell. A quick story is given in the video about a Hot Dog Cart!
Today Josh Muirhead speaks about what we consume, and how we are all wasting our time by consuming things that are not important to us. Josh talks briefly about he consumes different sources of information, both for new media, and for snowboarding. Then asks the question:
What are you passionate about, and what do you consume? Do they match?
Today, Josh Muirhead had the chance to sit-down with a few buddies and, as they almost always do, get way of topic and talk about something that he just had to come and post about. The concept discussed in the video is this:
Are you a focused and deep business or a shallow and wide business?What Josh is getting at is, when you’re getting new consumers for your service or product are you approaching them like Wal-Mart, and trying to get as many people through the door, who are spending a small amount of money in each interaction. OR, are you in the business that may only have two or three consumers, but they work with you for the entire year, and will spend a larger amount per interaction?
In a world that is always on, always connected and always looking for something else to do, we often find ourselves saying Yes, when in fact we should have been saying NO. Josh Muirhead explores this concept as he himself post a late night addition of his video blog, because of saying Yes to many times in one day. Are You Saying Yes to the right things?
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